“To give your positive or negative attention to something is a way of giving energy. The most damaging form of behavior is withholding your attention.” ~ Masaru Emoto Japanese author Masaru Emoto (born July 22, 1943) was a doctor of alternative medicine who devoted more than 20 years of his life to studying water, determining that in its frozen crystal form, water can reveal the healing power of music, prayer, and positive thinking. He is remembered for his beautiful water-crystal photographs as well as books such as The Hidden Messages in Water and The True Power of Water.